This will depend on circumstances. But when I think of the Nashville songwriters and some publishers who’ve been in the vanguard of the woe-is-us contingent, I’d suggest several things I almost never see them do.

  • Donate time or money to classical music or jazz locally.
  • Visit schools to challenge young people’s assumptions about stars, pop music, movies, games and the internet.
  • Invest in new model career development companies or music showcases that aren’t part of the major label/publishing industry.

That said, your short question is a very good one. The challenge is audience development. Which takes high quality media and intermediaries.

Journalist, radio host and speaker in Nashville. Music news producer for WMOT/Roots Radio. Host of The String. Co-host of Music City Roots.

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